A girl poses for a picture with actors in traditional Chinese costumes in Shanghai’s Yu Garden on May 24. Photo by Wang Chu/ People’s Daily Online
China’s night consumption has seen notable pickup in the recent months, particularly in the dining, traveling, shopping and entertainment sectors.
According to Didi Chuxing, a leading mobile transportation platform in China, car-hailing orders placed after 7:00 pm in most Chinese cities experienced a growth of at least 10 percent last month. Statistics from food delivery service provider Meituan also indicated that orders placed in major cities between 6:00 pm and 6:00 am the next day accounted for over 40 percent of a day’s total in the past two months. Besides, 39.8 percent of consumption in Alibaba’s Chinese retail market were made at night last month, up nearly 4 percentage points from a year ago, said the e-commerce giant.
At present, the Chinese consumption market is keeping continuous recovery. “The vitality of cities is gradually being released, and night consumption is bouncing back,” said Fu Yifu, senior researcher with the Suning Institute of Finance.
Night economy has become more well-structured and functional in many Chinese cities, and its businesses are also showing increasing diversity.
Kaifeng in Central China’s Henan Province launched and upgraded a series of night tour products, while over 180 featured night activities centering on shopping, snacking, touring, entertainment and reading kicked off in Shanghai, leading to a 10 percent monthly growth in night consumption.
Local governments and departments across China have launched a batch of night consumption activities, which not only deeply expands consumption models, but also enhances the convenience of night consumption.
According to Qunar, a Chinese online tour services provider, it has launched nearly 5,000 routes for night tourism since June this year, 2.7 times more than those in May.
“It was a fresh experience to have some food with my friends in the cafes on Yulin Road when the night fell and then enjoy the night views of the city on the Sichuan Tower Of China,” said a tourist named Hu Xiaoxia from Suzhou, East China’s Jiangsu Province who recently had a trip to Chengdu, Sichuan Province in Southwest China.
Night tour products are not about rearranging existing tourism resources. Every aspect of these products, from the supply chain to value-added services, needs to be upgraded, said Gou Zhipeng, president of Qunar.
The accelerated recovery of night consumption wouldn’t have been realized without the application of new technologies. It is reported that livestream viewers of Taobao, an online shopping platform under Alibaba, are most active after 6:00 pm every day, and the period between 8:00 pm and 10:00 pm is the prime time for Taobao’s livestream shows. To facilitate those running stalls at night, third-party mobile and online payment platform AliPay launched fluorescent payment code. At present, there are over 100,000 people registering for payment codes each day, and the nighttime transactions of more than 6 million shops outran those from a year ago.
To extend business hours is a way for merchants to attract customers. According to Meituan statistics, around 60 percent of the diners across the country that offer delivery service are still open after 10:00 pm, and about 40 percent deliver food after 12 midnight.
Third-party data mining and analysis organization iiMedia Research predicted that China’s night economy might hit 30 trillion yuan ($4.3 trillion) this year. Fu believes that the vitality of night consumption will help stimulate the consumption demand in catering, shopping, entertainment, leisure and tourism, and this will propel rapid development of relevant businesses.
- South China’s Guangxi forges closer economic ties with ASEAN
- Nanning lit up at night for CAEXPO
- RCEP contributes to region’s post-pandemic recovery efforts: ASEAN joint statement
- CAEXPO witnesses China-ASEAN economic, trade cooperation
- Night camping close to whale sharks in aquarium draws visitors in Zhuhai, S China
- Qinzhou tops Guangxi in six major economic indexes in H1
Popular Videos
Hot comments
- First apes at U.S. zoo receive COVID-19 vaccine made for animals, zoo official says
- China Life: Chinese women shine with She Power
- Foreign firms approved to offer VPN services in capital
- Homemade curling videos trending in China
- 86-year-old grandma in Hebei spends most her life on traditional cheongsam
- Winners of 2022 Inaugural WLA Prize announced
- Lantern Festival: A romantic celebration in China
- Two Chinese COVID-19 vaccine firms to supply vaccines to COVAX
- Media center for 20th CPC national congress to open on Oct. 12
- Six suspects arrested in HK for role in SE Asia job scam
Top Reviews
- Young artists recreate beauty of traditional Hanfu costume
- China releases photos of tallest tree
- English version of ‘Understanding Xi Jinping’s Educational Philosophy’ published
- China crowned in men’s team for 10th straight time at table tennis worlds
- China publishes Atlas of Wildlife in SW China
- Guangxi’s 10 Years: A Visit to China’s Qinzhou Port
- Congress delegate helped lift village out of poverty
- Expo highlights joint efforts in NEV development
- Racism stain of shame on ‘world democratic paradise’
- U.S. may face new COVID wave this upcoming winter: report