A 10-second advertisement launched by Luobawang is shown on the No 1 Screen in Times Square, New York. [Photo/Guangxi Daily]

A 10-second advertisement launched by Luobawang, a major Liuzhou-based luosifen company, or river snail rice noodle company, was shown on the No 1 screen in Time Square in New York on Jan 23.

This was the first advertisement launched by any Liuzhou river snail rice noodle company in such a renowned overseas landmark area, which symbolizing the ambitions of the Liuzhou river snail rice noodle industry in expanding its overseas markets.

According to the Liuzhou Luosifen Association, the sales revenue for prepackaged Liuzhou river snail rice noodle products increased by 19.6 percent in 2022, which totaled 18.2 billion yuan ($2.68 billion), while the annual package delivery volume exceeded 100 million.

The export volume of prepackaged Liuzhou river snail rice noodle products in 2022 increased by 61 percent, reaching 83 million yuan in 2022, and was sent to 28 overseas countries and regions.

It was also noted that Liuzhou will speed up the construction of the Liuzhou river snail rice noodle industrial park, which will promote the development of the whole industrial chain.